{"id":2980,"date":"2023-04-21T13:54:29","date_gmt":"2023-04-21T11:54:29","guid":{"rendered":"https:\/\/www.comverga.com\/deu\/?page_id=2980"},"modified":"2023-12-13T13:07:04","modified_gmt":"2023-12-13T12:07:04","slug":"verbraucherwettbewerb","status":"publish","type":"page","link":"https:\/\/www.comverga.com\/deu\/cs\/dienstleistungen\/aggregation-der-konnektivitaet\/rcs-business-messaging\/verbraucherwettbewerb\/","title":{"rendered":"Spot\u0159ebitelsk\u00e1 sout\u011b\u017e"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2980\" class=\"elementor elementor-2980\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b62b783 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b62b783\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-44d3c745\" data-id=\"44d3c745\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53394017 elementor-widget elementor-widget-text-editor\" data-id=\"53394017\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"usecase-text\">\n<h2 style=\"text-align: left; margin-top: 0;\">Spot\u0159ebitelsk\u00e1 sout\u011b\u017e<\/h2>\nSpole\u010dnost pohybuj\u00edc\u00ed se v\u00a0oblasti maloobchodu a spot\u0159ebn\u00edho zbo\u017e\u00ed nab\u00edz\u00ed \u0161irok\u00e9 portfolio produkt\u016f, kter\u00e9 neust\u00e1le roz\u0161i\u0159uje o novinky, kter\u00e9 vznikaj\u00ed na z\u00e1klad\u011b pr\u016fzkum\u016f a v\u00fdsledk\u016f z\u00a0anal\u00fdzy spot\u0159ebitelsk\u00e9ho chov\u00e1n\u00ed.\n<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-730fd00d\" data-id=\"730fd00d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-791663a7 elementor-widget elementor-widget-image\" data-id=\"791663a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"387\" src=\"https:\/\/www.comverga.com\/deu\/wp-content\/uploads\/sites\/4\/2023\/04\/competition.jpg\" class=\"attachment-medium_large size-medium_large wp-image-2981\" alt=\"\" srcset=\"https:\/\/www.comverga.com\/deu\/wp-content\/uploads\/sites\/4\/2023\/04\/competition.jpg 750w, https:\/\/www.comverga.com\/deu\/wp-content\/uploads\/sites\/4\/2023\/04\/competition-300x200.jpg 300w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25ab86d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25ab86d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-324a0f07\" data-id=\"324a0f07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2096097a elementor-widget elementor-widget-sidebar\" data-id=\"2096097a\" data-element_type=\"widget\" data-widget_type=\"sidebar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"widget-box\" class=\"smart-watch\">\n\t<img decoding=\"async\" src=\"https:\/\/www.coopmobil.cz\/wp-content\/uploads\/2021\/04\/coop-mobil-logo.svg\"><br>\n\t<span>Odv\u011btv\u00ed<\/span>\n<p>\n\t\tTelekomunika\u010dn\u00ed oper\u00e1tor \u2013 retail\n\t<\/p>\n<span>produkt<\/span>\n<p>\n\t\tBundle chytr\u00e9 hodinky + datov\u00e1 konektivita\n\t<\/p>\n<\/div>\n<div id=\"widget-box\" class=\"operator\">\n\t<img decoding=\"async\" src=\"https:\/\/www.coopmobil.cz\/wp-content\/uploads\/2021\/04\/coop-mobil-logo.svg\"><br>\n\t<span>Odv\u011btv\u00ed<\/span>\n<p>\n\t\tTelekomunika\u010dn\u00ed oper\u00e1tor \u2013 retail\n\t<\/p>\n<span>produkt<\/span>\n<p>\n\t\tRealizace v\u011brnostn\u00edho programu\n\t<\/p>\n<\/div>\n<div id=\"widget-box\" class=\"caravan\">\n<img decoding=\"async\" src=\"\/deu\/wp-content\/uploads\/sites\/4\/2023\/04\/caravan-logo.jpg\"><br>\n<span>Odv\u011btv\u00ed<\/span>\n<p class=\"translation-block\">GPS sledovac\u00ed syst\u00e9my pro vozidla, datov\u00e1 konektivita <\/p>\n<span>produkt<\/span>\n<p class=\"translation-block\">\u0158e\u0161en\u00ed pro p\u0159\u00edstup k internetu na cest\u00e1ch <\/p>\n<\/div>\n<div id=\"widget-box\" class=\"support\">\n\t<img decoding=\"async\" src=\"https:\/\/www.coopmobil.cz\/wp-content\/uploads\/2021\/04\/coop-mobil-logo.svg\"><br>\n\t<span>Odv\u011btv\u00ed<\/span>\n<p>\n\t\tTelekomunika\u010dn\u00ed oper\u00e1tor \u2013 retail\n\t<\/p>\n<span>produkt<\/span>\n<p>\n\t\tPr\u016fvodce z\u00e1kaznickou podporou\n\t<\/p>\n<\/div>\n<div id=\"widget-box\" class=\"camera\">\n<img decoding=\"async\" src=\"\/deu\/wp-content\/uploads\/sites\/4\/2023\/04\/camera-logo.jpg\"><br>\n<span>Odv\u011btv\u00ed<\/span>\n<p>\n\t\tZabezpe\u010dovac\u00ed syst\u00e9my\n\t<\/p>\n<span>produkt<\/span>\n<p>\n\t\tKamery s\u00a0on-line streamov\u00e1n\u00edm\n\t<\/p>\n<\/div>\n<div id=\"widget-box\" class=\"event\">\n\t<img decoding=\"async\" src=\"\/cze\/wp-content\/uploads\/sites\/3\/2023\/04\/event-logo.png\" style=\"width: 50px\"><br>\n\t<span>Odv\u011btv\u00ed<\/span>\n<p>\n\t\tEvent agentura\n\t<\/p>\n<span>produkt<\/span>\n<p>\n\t\tOrganizace eventu - komunikace s \u00fa\u010dastn\u00edky\n\t<\/p>\n<\/div>\n<div id=\"widget-box\" class=\"competition\">\n\t<img decoding=\"async\" src=\"\/cze\/wp-content\/uploads\/sites\/3\/2023\/04\/competition-logo.png\" style=\"width: 50px\"><br>\n\t<span>Odv\u011btv\u00ed<\/span>\n<p>\n\t\tMaloobchod a spot\u0159ebn\u00ed zbo\u017e\u00ed\n\t<\/p>\n<span>produkt<\/span>\n<p>\n\t\tSpot\u0159ebitelsk\u00e1 sout\u011b\u017e\n\t<\/p>\n<\/div>\n<div id=\"widget-box\" class=\"marketing\">\n\t<img decoding=\"async\" src=\"\/deu\/wp-content\/uploads\/sites\/3\/2023\/06\/marketing-logo.png\" style=\"width: 50px\"><br>\n\t<span>Odv\u011btv\u00ed<\/span>\n<p>\n\t\tMarketingov\u00e1 komunikace\n\t<\/p>\n<span>produkt<\/span>\n<p>\n\t\tRealizace marketingov\u00fdch rozes\u00edlek\n\t<\/p>\n<\/div>\n<div id=\"widget-box\" class=\"fmcg\">\n\t<img decoding=\"async\" src=\"\/deu\/wp-content\/uploads\/sites\/3\/2023\/06\/fmcg-logo.png\" style=\"width: 50px\"><br>\n\t<span>Odv\u011btv\u00ed<\/span>\n<p>\n\t\tFMCG<br>Rychloobr\u00e1tkov\u00e9 spot\u0159ebn\u00ed zbo\u017e\u00ed\n\t<\/p>\n<span>produkt<\/span>\n<p>\n\t\tPotraviny, n\u00e1poje, drogerie\n\t<\/p>\n<\/div>\n\n<div id=\"widget-box\" class=\"iot\">\n\t<img decoding=\"async\" src=\"\/cze\/wp-content\/uploads\/sites\/3\/2025\/09\/iot_icon.png\" style=\"width: 50px\"><br>\n\t<span>Odv\u011btv\u00ed<\/span>\n<p>\n\t\tIoT, SIM\/eSIM management\n\t<\/p>\n<span>produkt<\/span>\n<p>\n\t\tIoT senzory pro pr\u016fmysl, dom\u00e1cnosti \n\t<\/p>\n<\/div>\n\n<div id=\"widget-box\" class=\"truck\">\n\t<img decoding=\"async\" src=\"\/cze\/wp-content\/uploads\/sites\/3\/2025\/09\/truck_monitoring.png\" style=\"width: 50px\"><br>\n\t<span>Odv\u011btv\u00ed<\/span>\n<p>\n\t\tIoT, SIM\/eSIM management\n\t<\/p>\n<span>produkt<\/span>\n<p>\n\t\t eSIM pro monitoring vozidel \n\t<\/p>\n<\/div>\n\n<div id=\"widget-box\" class=\"drone\">\n\t<img decoding=\"async\" src=\"\/cze\/wp-content\/uploads\/sites\/3\/2025\/09\/drone_icon.png\" style=\"width: 80px\"><br>\n\t<span>Odv\u011btv\u00ed<\/span>\n<p>\n\t\t IoT, SIM\/eSIM management \n\t<\/p>\n<span>produkt<\/span>\n<p>\n\t\t eSIM pro flotilu dron\u016f \n\t<\/p>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-493f81bc\" data-id=\"493f81bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56fa6c8 elementor-widget elementor-widget-text-editor\" data-id=\"56fa6c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"translation-block\">Spole\u010dnost m\u011bla z\u00e1jem v\u00a0r\u00e1mci marketingov\u00fdch aktivit zrealizovat zaj\u00edmavou spot\u0159ebitelskou sout\u011b\u017e pro sv\u00e9 z\u00e1kazn\u00edky, \u010d\u00edm\u017e cht\u011bla upozornit na sv\u016fj nov\u00fd produkt na trhu a zv\u00fd\u0161it tak pov\u011bdom\u00ed o sv\u00e9 firm\u011b. Z\u00e1rove\u0148 v\u00a0r\u00e1mci cross-sellingu cht\u011bla nab\u00eddnout dal\u0161\u00ed zaj\u00edmav\u00e9 produkty a slu\u017eby.<\/p><p class=\"translation-block\">D\u00edky COMVERGA RBM \u0159e\u0161en\u00ed tak spole\u010dnost z\u00edskala strategick\u00fd n\u00e1stroj pro komunikaci a realizaci spot\u0159ebitelsk\u00fdch sout\u011b\u017e\u00ed pro sv\u00e9 z\u00e1kazn\u00edky nap\u0159\u00ed\u010d v\u0161emi komunika\u010dn\u00edmi kan\u00e1ly a z\u00e1rove\u0148 dodate\u010dn\u00e9 revenue z\u00a0nav\u00fd\u0161en\u00ed prodeje slu\u017eeb v\u00a0r\u00e1mci cross-sellingu.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0d2c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0d2c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f690683\" data-id=\"4f690683\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25b547a9 elementor-widget elementor-widget-html\" data-id=\"25b547a9\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"mobile-animation competition\">\n    <div class=\"mobile left\">\n        <div class=\"message-bubble top\">\n            <p class=\"translation-block\">SOUT\u011a\u017d! Jak\u00fd olej v na\u0161ich produktech nenajdete?<\/p>\n        <\/div>\n        <div class=\"message-bubble bottom\">\n            <p class=\"translation-block\">SPR\u00c1VN\u011a! U\u017e jen drobnost. Jak\u00fd je tv\u016fj n\u00e1zor na na\u0161e produkty?<\/p>\n        <\/div>\n        <img decoding=\"async\" src=\"https:\/\/www.comverga.com\/cze\/wp-content\/uploads\/sites\/3\/2023\/04\/competition-1.gif\">\n    <\/div>\n    <div class=\"mobile right\">\n        <div class=\"message-bubble top\">\n            <p class=\"translation-block\">D\u011bkujeme za \u00fa\u010dast!<\/p>\n        <\/div>\n        <div class=\"message-bubble middle\">\n            <p class=\"translation-block\">V p\u0159\u00edpad\u011b v\u00fdhry t\u011b budeme hned kontaktovat! Dr\u017e\u00edme palce! Zat\u00edm bychom ti r\u00e1di p\u0159ipomenuli na\u0161e produkty v akci!<\/p>\n        <\/div>\n        <div class=\"message-bubble bottom\">\n            <p class=\"translation-block\">Je to tu! Vyhr\u00e1v\u00e1\u0161 d\u00e1rkov\u00e9 balen\u00ed! GRATULUJEME!<\/p>\n        <\/div>\n        <img decoding=\"async\" src=\"https:\/\/www.comverga.com\/cze\/wp-content\/uploads\/sites\/3\/2023\/04\/competition-2.gif\">\n    <\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34af1941 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34af1941\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3c6ec5c2\" data-id=\"3c6ec5c2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ba74691 elementor-widget elementor-widget-text-editor\" data-id=\"4ba74691\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>Co partner z\u00edskal:<\/strong><\/h3><div class=\"page\" title=\"Strana 4\"><div class=\"layoutArea\"><div class=\"column\"><ul><li>Efektivn\u00ed n\u00e1stroj na sv\u00e9 sout\u011b\u017ee<\/li><li>Personalizovan\u00e1 konverzace se z\u00e1kazn\u00edky<\/li><li>Efektivn\u00ed n\u00e1stroj cross-sellingu<\/li><li>Nov\u00fd interaktivn\u00ed z\u00e1\u017eitek pro sv\u00e9 z\u00e1kazn\u00edky<\/li><li>N\u011bkolikan\u00e1sobn\u011b vy\u0161\u0161\u00ed procento zapojen\u00ed<\/li><\/ul><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49f2edb6\" data-id=\"49f2edb6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d4a807c elementor-widget elementor-widget-text-editor\" data-id=\"7d4a807c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>COMVERGA pro Partnera zaji\u0161\u0165uje:<\/strong><\/h3>\n<ul>\n<li>Konzultace a podpora s\u00a0definic\u00ed mechaniky sout\u011b\u017e\u00ed<\/li>\n<li>Nastaven\u00ed, provoz a vyhodnocen\u00ed jednotliv\u00fdch sout\u011b\u017e\u00ed<\/li>\n<li>Jednotn\u00e9 prost\u0159ed\u00ed pro pr\u00e1ci se sout\u011b\u017eemi&nbsp;<\/li>\n<li>Mo\u017enost nastaven\u00ed alternativn\u00edch kan\u00e1l\u016f p\u0159i komunikaci<\/li>\n<li>Z\u00e1kaznick\u00e1 i technick\u00e1 podpora<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Spot\u0159ebitelsk\u00e1 konkurence Spole\u010dnost p\u016fsob\u00edc\u00ed v oblasti maloobchodu a spot\u0159ebn\u00edho zbo\u017e\u00ed nab\u00edz\u00ed \u0161irokou \u0161k\u00e1lu produkt\u016f, kter\u00e9 neust\u00e1le roz\u0161i\u0159uje o nov\u00e9 produkty na z\u00e1klad\u011b pr\u016fzkum\u016f a v\u00fdsledk\u016f anal\u00fdz spot\u0159ebitelsk\u00e9ho chov\u00e1n\u00ed. Spole\u010dnost cht\u011bla v r\u00e1mci sv\u00fdch marketingov\u00fdch aktivit uspo\u0159\u00e1dat pro sv\u00e9 z\u00e1kazn\u00edky zaj\u00edmavou spot\u0159ebitelskou sout\u011b\u017e s c\u00edlem prosadit sv\u016fj nov\u00fd produkt na trhu [\u2026]<\/p>","protected":false},"author":1,"featured_media":3056,"parent":2936,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.comverga.com\/deu\/cs\/wp-json\/wp\/v2\/pages\/2980"}],"collection":[{"href":"https:\/\/www.comverga.com\/deu\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.comverga.com\/deu\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.comverga.com\/deu\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.comverga.com\/deu\/cs\/wp-json\/wp\/v2\/comments?post=2980"}],"version-history":[{"count":18,"href":"https:\/\/www.comverga.com\/deu\/cs\/wp-json\/wp\/v2\/pages\/2980\/revisions"}],"predecessor-version":[{"id":3632,"href":"https:\/\/www.comverga.com\/deu\/cs\/wp-json\/wp\/v2\/pages\/2980\/revisions\/3632"}],"up":[{"embeddable":true,"href":"https:\/\/www.comverga.com\/deu\/cs\/wp-json\/wp\/v2\/pages\/2936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.comverga.com\/deu\/cs\/wp-json\/wp\/v2\/media\/3056"}],"wp:attachment":[{"href":"https:\/\/www.comverga.com\/deu\/cs\/wp-json\/wp\/v2\/media?parent=2980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}