{"id":480,"date":"2020-11-26T12:03:19","date_gmt":"2020-11-26T11:03:19","guid":{"rendered":"https:\/\/www.comverga.com\/?page_id=480"},"modified":"2020-11-26T12:03:19","modified_gmt":"2020-11-26T11:03:19","slug":"mobile-marketing","status":"publish","type":"page","link":"https:\/\/www.comverga.com\/pol\/cs\/services\/solutions\/mobile-marketing\/","title":{"rendered":"Mobiln\u00ed marketing"},"content":{"rendered":"<p>M\u00e1me p\u0159ipraven\u00e1 \u0159e\u0161en\u00ed, kter\u00e1 n\u00e1m umo\u017e\u0148uj\u00ed zv\u00fd\u0161it funk\u010dnost podnik\u016f a instituc\u00ed. Platforma SMS je vytv\u00e1\u0159ena na z\u00e1klad\u011b d\u016fkladn\u00e9 anal\u00fdzy probl\u00e9m\u016f z\u00e1kazn\u00edk\u016f a jej\u00edm c\u00edlem je co nejl\u00e9pe p\u0159izp\u016fsobit \u0159e\u0161en\u00ed individu\u00e1ln\u00edm pot\u0159eb\u00e1m, preferenc\u00edm, zp\u016fsobu pr\u00e1ce nebo profilu podnik\u00e1n\u00ed. Db\u00e1me na to, abychom z nab\u00eddky ready-made mobiln\u00edho marketingu na\u0161li to spr\u00e1vn\u00e9 \u0159e\u0161en\u00ed s ohledem na p\u0159izp\u016fsoben\u00ed slu\u017eb\u00e1m poskytovan\u00fdm klientem.<\/p>\n\n\n\n<p>Na\u0161e hotov\u00e1 \u0159e\u0161en\u00ed vyu\u017e\u00edvaj\u00ed p\u016fvodn\u00ed design platformy SMS. Jedn\u00e1 se o komunika\u010dn\u00ed platformu pro firmy, kter\u00e1 umo\u017e\u0148uje u\u017eivatel\u016fm konfigurovat slu\u017eby zalo\u017een\u00e9 na textov\u00fdch i hlasov\u00fdch zpr\u00e1v\u00e1ch a automatick\u00e9 registraci p\u0159\u00edjemc\u016f. Syst\u00e9m umo\u017e\u0148uje vyu\u017e\u00edt pln\u00fd potenci\u00e1l zpr\u00e1v. Sou\u010dasn\u00ed spot\u0159ebitel\u00e9 pou\u017e\u00edvaj\u00ed mobiln\u00ed telefony t\u00e9m\u011b\u0159 neust\u00e1le, maj\u00ed p\u0159\u00edstroj t\u00e9m\u011b\u0159 v\u017edy u sebe. Proto stoj\u00ed za to zv\u00e1\u017eit jejich optim\u00e1ln\u00ed vyu\u017eit\u00ed.<\/p>\n\n\n\n<p>Komunikace prost\u0159ednictv\u00edm SMS umo\u017e\u0148uje:<br>p\u0159\u00edmo k p\u0159\u00edjemci,<br>nasm\u011brov\u00e1n\u00ed sd\u011blen\u00ed k \u0161irok\u00e9mu publiku,<br>p\u0159enos p\u0159i n\u00edzk\u00fdch n\u00e1kladech,<br>se k p\u0159\u00edjemc\u016fm dostanou okam\u017eit\u011b,<br>dosa\u017een\u00ed vysok\u00e9 \u00farovn\u011b odezvy,<br>automatizace a personalizace zpr\u00e1vy.<br><\/p>\n\n\n\n<p>Rozsah pou\u017eit\u00ed<br>Komunika\u010dn\u00ed platforma vyu\u017e\u00edv\u00e1 nejprimitivn\u011bj\u0161\u00ed funkci SMS. Umo\u017e\u0148uje p\u0159edev\u0161\u00edm odeslat kr\u00e1tkou textovou zpr\u00e1vu. Je t\u0159eba tak\u00e9 p\u0159ipomenout, \u017ee v sou\u010dasn\u00e9 dob\u011b lze v mobiln\u00ed komunikaci vyu\u017e\u00edvat tak\u00e9 zpr\u00e1vy typu MMS, VMS, QR k\u00f3dy. SMS ozn\u00e1men\u00ed mohou obsahovat odkazy. Mo\u017enost reagovat na inzer\u00e1ty touto formou d\u00e1v\u00e1 mo\u017enost vyu\u017e\u00edt SMS komunikaci v takov\u00fdch oblastech, jako je nap\u0159:<\/p>\n\n\n\n<p>mobiln\u00ed kurzy<\/p>\n\n\n\n<ul><li>Cyklick\u00e9 oznamov\u00e1n\u00ed ozn\u00e1men\u00ed lze pou\u017e\u00edt k vytvo\u0159en\u00ed programu \u0161kolen\u00ed. P\u0159\u00edjemce dost\u00e1v\u00e1 ve stanoven\u00fdch intervalech obsah, kter\u00fd buduje pov\u011bdom\u00ed a upev\u0148uje konkr\u00e9tn\u00ed sd\u011blen\u00ed.<br>hlasov\u00e1n\u00ed, ankety, sout\u011b\u017ee<\/li><li>Komunikaci pomoc\u00ed SMS lze vyu\u017e\u00edt k prov\u00e1d\u011bn\u00ed hlasov\u00e1n\u00ed nebo pr\u016fzkum\u016f ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed v re\u00e1ln\u00e9m \u010dase. To umo\u017e\u0148uje zjistit preference z\u00e1kazn\u00edk\u016f nebo st\u00e1vaj\u00edc\u00edch u\u017eivatel\u016f, zjistit n\u00e1zory apod.<br>datab\u00e1ze kontakt\u016f<\/li><li>Syst\u00e9m SMS notifikac\u00ed poskytuje mo\u017enost vytvo\u0159it si datab\u00e1zi podle sv\u00fdch preferenc\u00ed.<br>akce a kampan\u011b<\/li><li>SMS marketing ochotn\u011b vyu\u017e\u00edv\u00e1 \u0159e\u0161en\u00ed v podob\u011b cyklick\u00e9ho zas\u00edl\u00e1n\u00ed textov\u00fdch reklam, QR k\u00f3d\u016f nebo odkaz\u016f na konkr\u00e9tn\u00ed videa \u010di obr\u00e1zky.<br>Oblast pou\u017eit\u00ed<br>Mobiln\u00ed komunikace se pou\u017e\u00edv\u00e1 v mnoha oblastech a odv\u011btv\u00edch. SMS pro firmy a pou\u017e\u00edvan\u00e9 firmami jsou konfigurov\u00e1ny tak, aby se p\u0159izp\u016fsobily obchodn\u00edmu profilu firmy. P\u0159\u00edklady oblast\u00ed pou\u017eit\u00ed:<\/li><\/ul>\n\n\n\n<p>Instituce a \u00fa\u0159ady<br>St\u00e1tn\u00ed \u00fa\u0159ady a m\u011bstsk\u00e9 instituce vyu\u017e\u00edvaj\u00ed SMS centrum k propagaci sv\u00fdch aktivit a informov\u00e1n\u00ed obyvatel a ob\u010dan\u016f nap\u0159. o kulturn\u00edch, sportovn\u00edch, politick\u00fdch apod. akc\u00edch. ud\u00e1lostech. Umo\u017e\u0148uje p\u0159ed\u00e1v\u00e1n\u00ed informac\u00ed o mo\u017en\u00fdch krizov\u00fdch situac\u00edch a hrozb\u00e1ch.<\/p>\n\n\n\n<p>Zdravotn\u00ed slu\u017eba<br>Ambulance, ordinace l\u00e9ka\u0159\u016f a rehabilita\u010dn\u00ed centra vyu\u017e\u00edvaj\u00ed platformu SMS ke zlep\u0161en\u00ed registrace pacient\u016f a slu\u017eeb, nap\u0159. zas\u00edl\u00e1n\u00ed v\u00fdsledk\u016f test\u016f, p\u0159ipom\u00edn\u00e1n\u00ed term\u00edn\u016f, mo\u017enost zru\u0161en\u00ed n\u00e1v\u0161t\u011bvy.<\/p>\n\n\n\n<p>Organizace akc\u00ed<br>Mobiln\u00ed komunikace umo\u017e\u0148uje vyu\u017e\u00edvat SMS pro firmy po\u0159\u00e1daj\u00edc\u00ed r\u016fzn\u00e9 typy akc\u00ed. V\u0161echny p\u0159\u00edpravn\u00e9 jednotky a \u00fa\u010dastn\u00edci akce jsou o n\u00ed informov\u00e1ni p\u0159ed, v pr\u016fb\u011bhu i po jej\u00edm skon\u010den\u00ed.<\/p>\n\n\n\n<p>Logistika<br>Komunika\u010dn\u00ed platforma se pou\u017e\u00edv\u00e1 v logistice k informov\u00e1n\u00ed kur\u00fdr\u016f, odes\u00edlatel\u016f a p\u0159\u00edjemc\u016f. V\u0161ichni \u00fa\u010dastn\u00edci procesu doru\u010dov\u00e1n\u00ed jsou dob\u0159e informov\u00e1ni o dob\u011b doru\u010den\u00ed, p\u0159\u00edpadn\u00fdch zm\u011bn\u00e1ch apod.<\/p>\n\n\n\n<p>Obchod<br>Komunika\u010dn\u00ed platforma mProfi s \u0159e\u0161en\u00edm API umo\u017e\u0148uje vyu\u017e\u00edvat textov\u00e9 zpr\u00e1vy k informov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f o stavu objedn\u00e1vky, slev\u00e1ch nebo odm\u011bn\u00e1ch za \u00fa\u010dast ve v\u011brnostn\u00edm programu apod.<\/p>\n\n\n\n<p>Finance<br>Banky a finan\u010dn\u00ed instituce \u010dasto vyu\u017e\u00edvaj\u00ed mobiln\u00ed komunikaci v podob\u011b syst\u00e9mu pro ov\u011b\u0159ov\u00e1n\u00ed p\u0159evod\u016f, vyza\u0159ov\u00e1n\u00ed plateb apod.<\/p>\n\n\n\n<p>Cestovn\u00ed ruch<br>Cestovn\u00ed kancel\u00e1\u0159e pou\u017e\u00edvaj\u00ed SMS ozn\u00e1men\u00ed a upom\u00ednky ke sd\u011blen\u00ed d\u016fle\u017eit\u00fdch jmen \u00fa\u010dastn\u00edk\u016fm z\u00e1jezdu. Mohou to b\u00fdt nap\u0159\u00edklad upom\u00ednky o o\u010dkov\u00e1n\u00ed, v\u00edzech, pasech; informace o turistick\u00fdch atrakc\u00edch v m\u00edst\u011b, novinky o zm\u011bn\u00e1ch v cestovn\u00edm pl\u00e1nu apod.<\/p>","protected":false},"excerpt":{"rendered":"<p>M\u00e1me p\u0159ipraven\u00e1 \u0159e\u0161en\u00ed, kter\u00e1 n\u00e1m umo\u017e\u0148uj\u00ed zv\u00fd\u0161it funk\u010dnost podnik\u016f a instituc\u00ed. Platforma SMS je vytv\u00e1\u0159ena na z\u00e1klad\u011b d\u016fkladn\u00e9 anal\u00fdzy probl\u00e9m\u016f z\u00e1kazn\u00edk\u016f a jej\u00edm c\u00edlem je co nejl\u00e9pe p\u0159izp\u016fsobit \u0159e\u0161en\u00ed individu\u00e1ln\u00edm pot\u0159eb\u00e1m, preferenc\u00edm, zp\u016fsobu pr\u00e1ce nebo profilu podnik\u00e1n\u00ed. Db\u00e1me na to, abychom na\u0161li to spr\u00e1vn\u00e9 \u0159e\u0161en\u00ed ji\u017e od po\u010d\u00e1tku [...].<\/p>","protected":false},"author":1,"featured_media":148,"parent":167,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile Marketing - COMVERGA Poland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.comverga.com\/pol\/cs\/services\/solutions\/mobile-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Marketing - COMVERGA Poland\" \/>\n<meta property=\"og:description\" content=\"We have ready-made solutions that allow us to increase the functionality of enterprises and institutions. 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