{"id":486,"date":"2020-11-26T12:09:01","date_gmt":"2020-11-26T11:09:01","guid":{"rendered":"https:\/\/www.comverga.com\/?page_id=486"},"modified":"2021-03-05T19:25:35","modified_gmt":"2021-03-05T18:25:35","slug":"mobile-marketing","status":"publish","type":"page","link":"https:\/\/www.comverga.com\/pol\/cs\/uslugi\/rozzwiazania\/mobile-marketing\/","title":{"rendered":"Mobiln\u00ed marketing"},"content":{"rendered":"
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M\u00e1me \u0159e\u0161en\u00ed na kl\u00ed\u010d pro zv\u00fd\u0161en\u00ed funk\u010dnosti podnik\u016f a instituc\u00ed. Platforma SMS je vytvo\u0159ena na z\u00e1klad\u011b d\u016fkladn\u00e9 anal\u00fdzy probl\u00e9m\u016f z\u00e1kazn\u00edka s c\u00edlem p\u0159izp\u016fsobit \u0159e\u0161en\u00ed individu\u00e1ln\u00edm pot\u0159eb\u00e1m, preferenc\u00edm, zp\u016fsobu pr\u00e1ce nebo profilu podnik\u00e1n\u00ed. Db\u00e1me na to, abychom mezi hotov\u00fdmi nab\u00eddkami mobiln\u00edho marketingu na\u0161li to spr\u00e1vn\u00e9 \u0159e\u0161en\u00ed s c\u00edlem p\u0159izp\u016fsobit je slu\u017eb\u00e1m poskytovan\u00fdm Z\u00e1kazn\u00edkem.<\/p>\n

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Na\u0161e \u0159e\u0161en\u00ed na kl\u00ed\u010d vyu\u017e\u00edvaj\u00ed vlastn\u00ed konstrukci platformy SMS. Jedn\u00e1 se o komunika\u010dn\u00ed platformu pro firmy, kter\u00e1 umo\u017e\u0148uje u\u017eivatel\u016fm konfigurovat slu\u017eby zalo\u017een\u00e9 na textov\u00fdch i hlasov\u00fdch zpr\u00e1v\u00e1ch a automatick\u00e9 registraci p\u0159\u00edjemc\u016f. Syst\u00e9m umo\u017e\u0148uje pln\u011b vyu\u017e\u00edt potenci\u00e1l zas\u00edl\u00e1n\u00ed zpr\u00e1v. Dne\u0161n\u00ed spot\u0159ebitel\u00e9 pou\u017e\u00edvaj\u00ed sv\u00e9 mobiln\u00ed telefony t\u00e9m\u011b\u0159 nep\u0159etr\u017eit\u011b, t\u00e9m\u011b\u0159 neust\u00e1le maj\u00ed p\u0159\u00edstroj u sebe. Proto stoj\u00ed za to zv\u00e1\u017eit jejich optim\u00e1ln\u00ed vyu\u017eit\u00ed.<\/p>\n

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Komunikace SMS umo\u017e\u0148uje:<\/h3>\n
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  • p\u0159\u00edmo k p\u0159\u00edjemci,<\/li>\n
  • zac\u00edlen\u00ed na \u0161irok\u00e9 publikum,<\/li>\n
  • n\u00edzkon\u00e1kladovou zpr\u00e1vu,<\/li>\n
  • okam\u017eit\u011b oslovit sv\u00e9 publikum,<\/li>\n
  • dosa\u017een\u00ed vysok\u00e9 \u00farovn\u011b odezvy,<\/li>\n
  • automatizace a personalizace zpr\u00e1vy.<\/li>\n<\/ul>\n

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    Rozsah pou\u017eit\u00ed<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\tKomunika\u010dn\u00ed platforma vyu\u017e\u00edv\u00e1 nejz\u00e1kladn\u011bj\u0161\u00ed funkci SMS. Umo\u017e\u0148uje p\u0159edev\u0161\u00edm p\u0159enos kr\u00e1tk\u00e9 textov\u00e9 zpr\u00e1vy. Je t\u0159eba tak\u00e9 p\u0159ipomenout, \u017ee v dne\u0161n\u00ed dob\u011b lze v mobiln\u00ed komunikaci vyu\u017e\u00edvat i zpr\u00e1vy typu MMS, VMS, QR k\u00f3dy. SMS ozn\u00e1men\u00ed mohou obsahovat odkazy. Mo\u017enost reagovat na inzer\u00e1ty v t\u00e9to podob\u011b poskytuje p\u0159\u00edle\u017eitost vyu\u017e\u00edt SMS komunikaci v oblastech, jako je nap\u0159:\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    mobiln\u00ed kurzy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\tCyklick\u00e9 doru\u010dov\u00e1n\u00ed ozn\u00e1men\u00ed lze vyu\u017e\u00edt k vytvo\u0159en\u00ed programu \u0161kolen\u00ed. P\u0159\u00edjemce dost\u00e1v\u00e1 v nastaven\u00fdch intervalech obsah, kter\u00fd buduje pov\u011bdom\u00ed a upev\u0148uje konkr\u00e9tn\u00ed sd\u011blen\u00ed.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    hlasov\u00e1n\u00ed, ankety, sout\u011b\u017ee<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\tKomunikaci pomoc\u00ed SMS lze vyu\u017e\u00edt pro hlasov\u00e1n\u00ed v re\u00e1ln\u00e9m \u010dase nebo pr\u016fzkumy. To umo\u017e\u0148uje zji\u0161\u0165ovat preference z\u00e1kazn\u00edk\u016f nebo st\u00e1vaj\u00edc\u00edch u\u017eivatel\u016f, shroma\u017e\u010fovat n\u00e1zory atd.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    datab\u00e1ze kontakt\u016f<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\tSyst\u00e9m SMS notifikac\u00ed p\u0159edstavuje p\u0159\u00edle\u017eitost k vytvo\u0159en\u00ed datab\u00e1ze, a to podle preferenc\u00ed.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    akce a kampan\u011b<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\tSMS marketing r\u00e1d vyu\u017e\u00edv\u00e1 \u0159e\u0161en\u00ed v podob\u011b cyklick\u00fdch textov\u00fdch reklam, QR k\u00f3d\u016f nebo odkaz\u016f na konkr\u00e9tn\u00ed videa \u010di obr\u00e1zky.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Oblast pou\u017eit\u00ed<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Mobiln\u00ed komunikace se pou\u017e\u00edv\u00e1 v mnoha oblastech a odv\u011btv\u00edch. SMS pro firmy a od firem jsou konfigurov\u00e1ny tak, aby vyhovovaly obchodn\u00edmu profilu firmy. P\u0159\u00edklady oblast\u00ed pou\u017eit\u00ed:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \n\t\t\t<\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Instituce a org\u00e1ny <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\tSt\u00e1tn\u00ed \u00fa\u0159ady a m\u011bstsk\u00e9 instituce vyu\u017e\u00edvaj\u00ed SMS centrum k propagaci sv\u00fdch aktivit a informov\u00e1n\u00ed obyvatel, ob\u010dan\u016f o kulturn\u00edch, sportovn\u00edch, politick\u00fdch apod. akc\u00edch. Umo\u017e\u0148uje p\u0159ed\u00e1v\u00e1n\u00ed informac\u00ed o mo\u017en\u00fdch krizov\u00fdch situac\u00edch, hrozb\u00e1ch.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t<\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Zdravotn\u00ed slu\u017eba<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\tKliniky, ordinace l\u00e9ka\u0159\u016f a rehabilita\u010dn\u00ed za\u0159\u00edzen\u00ed vyu\u017e\u00edvaj\u00ed platformu SMS ke zlep\u0161en\u00ed registrace a slu\u017eeb pro pacienty, nap\u0159. zas\u00edl\u00e1n\u00ed v\u00fdsledk\u016f test\u016f, p\u0159ipom\u00edn\u00e1n\u00ed term\u00edn\u016f a mo\u017enost zru\u0161en\u00ed sch\u016fzek.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Organizace akc\u00ed<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\tMobiln\u00ed komunikace umo\u017e\u0148uje vyu\u017e\u00edvat SMS pro spole\u010dnosti, kter\u00e9 po\u0159\u00e1daj\u00ed r\u016fzn\u00e9 typy akc\u00ed. V\u0161echny jednotky p\u0159ipravuj\u00edc\u00ed akci a \u00fa\u010dastn\u00edci jsou o n\u00ed neust\u00e1le informov\u00e1ni p\u0159ed, v pr\u016fb\u011bhu i po jej\u00edm skon\u010den\u00ed.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Logistika<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\tKomunika\u010dn\u00ed platforma se v logistice pou\u017e\u00edv\u00e1 k informov\u00e1n\u00ed kur\u00fdr\u016f, odes\u00edlatel\u016f a p\u0159\u00edjemc\u016f. V\u0161ichni \u00fa\u010dastn\u00edci procesu doru\u010dov\u00e1n\u00ed jsou dob\u0159e informov\u00e1ni o dodac\u00edch lh\u016ft\u00e1ch, p\u0159\u00edpadn\u00fdch zm\u011bn\u00e1ch atd.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    Finance<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Mobiln\u00ed komunikace je \u010dasto vyu\u017e\u00edv\u00e1na bankami a finan\u010dn\u00edmi institucemi v podob\u011b syst\u00e9mu ov\u011b\u0159ov\u00e1n\u00ed proveden\u00fdch p\u0159evod\u016f, upom\u00ednek na platby apod.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    Obchod<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\tKomunika\u010dn\u00ed platforma mProfi s \u0159e\u0161en\u00edm API umo\u017e\u0148uje vyu\u017e\u00edvat textov\u00e9 zpr\u00e1vy k informov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f o stavu jejich objedn\u00e1vky, slev\u00e1ch nebo odm\u011bn\u00e1ch za \u00fa\u010dast ve v\u011brnostn\u00edm programu atd.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Cestovn\u00ed ruch<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\tCestovn\u00ed kancel\u00e1\u0159e pou\u017e\u00edvaj\u00ed SMS ozn\u00e1men\u00ed a upom\u00ednky ke sd\u011blen\u00ed d\u016fle\u017eit\u00fdch jmen \u00fa\u010dastn\u00edk\u016fm z\u00e1jezdu. M\u016f\u017ee j\u00edt o p\u0159ipomenut\u00ed o\u010dkov\u00e1n\u00ed, v\u00edz, pas\u016f; informace o turistick\u00fdch atrakc\u00edch na m\u00edst\u011b, zpr\u00e1vy o zm\u011bn\u00e1ch v cestovn\u00edm pl\u00e1nu apod.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    M\u00e1me \u0159e\u0161en\u00ed na kl\u00ed\u010d pro zv\u00fd\u0161en\u00ed funk\u010dnosti podnik\u016f a instituc\u00ed. Platforma SMS je vytv\u00e1\u0159ena na z\u00e1klad\u011b d\u016fkladn\u00e9 anal\u00fdzy probl\u00e9m\u016f na\u0161ich z\u00e1kazn\u00edk\u016f s c\u00edlem co nejl\u00e9pe p\u0159izp\u016fsobit \u0159e\u0161en\u00ed individu\u00e1ln\u00edm pot\u0159eb\u00e1m, preferenc\u00edm, zp\u016fsobu pr\u00e1ce nebo profilu podnik\u00e1n\u00ed. Db\u00e1me na to, abychom mezi hotov\u00fdmi nab\u00eddkami mobiln\u00edho marketingu na\u0161li to spr\u00e1vn\u00e9 \u0159e\u0161en\u00ed s c\u00edlem sladit slu\u017eby poskytovan\u00e9 [...].<\/p>","protected":false},"author":1,"featured_media":148,"parent":249,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\nMobile Marketing - COMVERGA Poland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.comverga.com\/pol\/cs\/uslugi\/rozzwiazania\/mobile-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Marketing - COMVERGA Poland\" \/>\n<meta property=\"og:description\" content=\"Posiadamy gotowe rozwi\u0105zania pozwalaj\u0105ce na zwi\u0119kszenie funkcjonalno\u015bci dzia\u0142alno\u015bci przedsi\u0119biorstw i instytucji. Platforma SMS powstaje na bazie gruntownej analizy problem\u00f3w Klient\u00f3w, i ma na uwadze jak najlepsze dostosowanie rozwi\u0105za\u0144 do indywidualnych potrzeb, preferencji, trybu pracy, czy profilu dzia\u0142alno\u015bci. 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