{"id":482,"date":"2020-11-26T12:05:11","date_gmt":"2020-11-26T11:05:11","guid":{"rendered":"https:\/\/www.comverga.com\/?page_id=482"},"modified":"2020-11-26T12:05:11","modified_gmt":"2020-11-26T11:05:11","slug":"mobile-marketing","status":"publish","type":"page","link":"https:\/\/www.comverga.com\/pol\/en\/sluzby\/reseni\/mobile-marketing\/","title":{"rendered":"Mobile marketing"},"content":{"rendered":"<p>M\u00e1me hotov\u00e1 \u0159e\u0161en\u00ed, kter\u00e1 n\u00e1m umo\u017e\u0148uj\u00ed zv\u00fd\u0161it funk\u010dnost podnik\u016f a instituc\u00ed. Platforma SMS je vytvo\u0159ena na podstawie d\u016fkladn\u00e9 anal\u00fdzy probl\u00e9m\u016f z\u00e1kazn\u00edk\u016f a jej\u00edm cel je co najejlep\u0161\u00ed p\u0159izp\u016fsoben\u00ed \u0159e\u0161en\u00ed individu\u00e1ln\u00edm pot\u0159eb\u00e1m, preferenc\u00edm, pracovn\u00edmu re\u017eimu nebo obchodn\u00edmu profil. Db\u00e1me na\u0161ychom z p\u0159ipraven\u00e9 nab\u00eddky mobiln\u00edho marketing na\u0161li spr\u00e1vn\u00e9 \u0159e\u0161en\u00ed, s p\u0159ihl\u00e9dnut\u00edm k p\u0159izp\u016fsoben\u00ed se slu\u017eb\u00e1m poskytovan\u00fdm klientem.<\/p>\n\n\n\n<p>Na\u0161e hotov\u00e1 \u0159e\u0161en\u00ed vyu\u017e\u00edvaj\u00ed origin\u00e1ln\u00ed design platform SMS. Jedn\u00e1 se o komunika\u010dn\u00ed platformu pro spole\u010dnosti, kter\u00e1 umo\u017e\u0148uje u\u017eivatel\u016fm konfigurovat slu\u017eby zalo\u017een\u00e9 na textov\u00fdch zpr\u00e1v\u00e1ch, hlasov\u00fdch zpr\u00e1v\u00e1ch a automatick\u00e9 registraci p\u0159\u00edjemc\u016f. Syst\u00e9m v\u00e1m umo\u017e\u0148uje pln\u011b vyu\u017e\u00edt potenci\u00e1l zpr\u00e1vy. Modern\u00ed spot\u0159ebitel\u00e9 pou\u017e\u00edvaj\u00ed mobiln\u00ed telefon t\u00e9m\u011b\u0159 po celou dobu, t\u00e9m\u011b\u0159 v\u017edy maj\u00ed za\u0159\u00edzen\u00ed u sebe. Proto stoj\u00ed za zv\u00e1\u017een\u00ed jejich optim\u00e1ln\u00ed vyu\u017eit\u00ed.<\/p>\n\n\n\n<p>SMS komunikace v\u00e1m umo\u017e\u0148uje:<\/p>\n\n\n\n<ul><li>p\u0159\u00edm\u00e9 osloven\u00ed p\u0159\u00edjemce,<\/li><li>sm\u011brov\u00e1n\u00ed zpr\u00e1vy k \u0161irok\u00e9mu publiku,<\/li><li>p\u0159enos za n\u00edzkou cenu,<\/li><li>okam\u017eit\u00e9 osloven\u00ed p\u0159\u00edjemc\u016f,<\/li><li>dosa\u017een\u00ed vysok\u00e9 \u00farovn\u011b reakce,<\/li><li>automatizace a personalizace zpr\u00e1vy.<\/li><\/ul>\n\n\n\n<p>Rozsah pou\u017eit\u00ed<br>Komunika\u010dn\u00ed platforma vyu\u017e\u00edv\u00e1 nejprimitivn\u011bj\u0161\u00ed funkci SMS. Prim\u00e1rn\u011b v\u00e1m umo\u017e\u0148uje odes\u00e1tkou textovou zpr\u00e1vu. We should also bear in mind that in the current era of mobile communication we can also use messages such as MMS, VMS and QR codes. Ozn\u00e1men\u00ed SMS mohou obsahovat odkazy. Mo\u017enost reagovat na inzer\u00e1ty v t\u00e9to podob\u011b d\u00e1v\u00e1 p\u0159\u00edle\u017eitost vyu\u017e\u00edvat SMS komunikaci v oblastech jako:<\/p>\n\n\n\n<p><strong>Mobile dust<\/strong><\/p>\n\n\n\n<ul><li>cyklick\u00e9 upozorn\u011bn\u00ed na ozn\u00e1men\u00ed lze pou\u017e\u00edt k vytvo\u0159en\u00ed tr\u00e9ninkov\u00e9ho programu. P\u0159\u00edjemce p\u0159ij\u00edm\u00e1 obsah ve stanoven\u00fdch intervalech, kter\u00e9 zvy\u0161uj\u00ed pov\u011bdom\u00ed a konsoliduj\u00ed konkr\u00e9tn\u00ed zpr\u00e1vy<\/li><li>SMS komunikaci lze pou\u017e\u00edt k prov\u00e1d\u011bn\u00ed hlasov\u00e1n\u00ed nebo hlasov\u00e1n\u00ed v re\u00e1ln\u00e9m \u010dase. To v\u00e1m umo\u017en\u00ed poznat preference z\u00e1kazn\u00edk\u016f nebo st\u00e1vaj\u00edc\u00edch u\u017eivatel\u016f, shroma\u017e\u010fovat n\u00e1zory atd.<\/li><li>SMS notifika\u010dn\u00ed syst\u00e9m poskytuje p\u0159\u00edle\u017eitost k vytvo\u0159en\u00ed datab\u00e1ze podle va\u0161ich preferenc\u00ed.<\/li><li>SMS marketing netrp\u011bliv\u011b vyu\u017e\u00edv\u00e1 \u0159e\u0161en\u00ed v podob\u011b cyklick\u00e9ho zas\u00edl\u00e1n\u00ed textov\u00fdch reklam, QR k\u00f3d\u016f nebo odkaz\u016f na konkr\u00e9tn\u00ed videa nebo obr\u00e1zky.<\/li><li>Mobiln\u00ed komunikace se pou\u017e\u00edv\u00e1 v mnoha oblastech a pr\u016fmyslov\u00fdch odv\u011btv\u00edch. SMS pro spole\u010dnosti a pou\u017e\u00edvan\u00e9 spole\u010dnostmi jsou konfigurov\u00e1ny tak, aby se p\u0159izp\u016fsobily obchodn\u00edmu profil spole\u010dnosti. P\u0159\u00edklady oblast\u00ed pou\u017eit\u00ed:<\/li><\/ul>\n\n\n\n<p><strong>Instituce a \u00fa\u0159ady<br><\/strong>St\u00e1tn\u00ed \u00fa\u0159ady a m\u011bstsk\u00e9 instituce vyu\u017e\u00edvaj\u00ed SMS centrum k propagaci sv\u00fdch aktivit a informov\u00e1n\u00ed obyvatel a ob\u010dan\u016f nap\u0159. kulturn\u00ed, sportovn\u00ed, politick\u00e9 atd. Umo\u017e\u0148uje p\u0159enos informac\u00ed o mo\u017en\u00fdch krizov\u00fdch situac\u00edch a hrozb\u00e1ch.<\/p>\n\n\n\n<p><strong>Zdravotn\u00ed p\u00e9\u010de<br><\/strong>Ambulance, ordinance, rehabilita\u010dn\u00ed centra vyu\u017e\u00edvaj\u00ed platformu SMS ke zlep\u0161ov\u00e1n\u00ed registrace a slu\u017eeb pacient\u016f, nap\u0159. Zas\u00edl\u00e1n\u00ed v\u00fdsledk\u016f, p\u0159ipomenut\u00ed sch\u016fzky a mo\u017enosti zru\u0161en\u00ed n\u00e1v\u0161t\u011bvy.<\/p>\n\n\n\n<p><strong>Organisation of actions<br><\/strong>Mobiln\u00ed komunikace v\u00e1m umo\u017e\u0148uje pou\u017e\u00edvat SMS pro spole\u010dnosti organizuj\u00edc\u00ed r\u016fzn\u00e9 typy akc\u00ed. V\u0161echny jednotky a \u00fa\u010dastn\u00edci p\u0159\u00edpravy akce jsou pr\u016fb\u011b\u017en\u011b informov\u00e1ni o akci p\u0159ed, b\u011bhem a po akci.<\/p>\n\n\n\n<p><strong>Logistika<\/strong><br>Komunika\u010dn\u00ed platforma se pou\u017e\u00edv\u00e1 v logistice k informov\u00e1n\u00ed kur\u00fdr\u016f, odes\u00edlatel\u016f a p\u0159\u00edjemc\u016f. V\u0161ichni \u00fa\u010dastn\u00edci doru\u010dovac\u00edho proces jsou dob\u0159e informov\u00e1ni o dodac\u00ed lh\u016ft\u011b, mo\u017en\u00fdch zm\u011bn\u00e1ch atd.<\/p>\n\n\n\n<p><strong>Obchod<\/strong><br>Komunika\u010dn\u00ed platforma mProfi s \u0159e\u0161en\u00edm API v\u00e1m umo\u017e\u0148uje pomoc\u00ed textov\u00fdch zpr\u00e1v informovat z\u00e1kazn\u00edky o stavu objedn\u00e1vky, slev\u00e1ch nebo odm\u011bn\u00e1ch za \u00fa\u010dast ve v\u011brnostn\u00edm programu atd.<\/p>\n\n\n\n<p><strong>Finance<\/strong><br>Banky a finan\u010dn\u00ed instituce \u010dasto pou\u017e\u00edvaj\u00ed mobiln\u00ed komunikaci ve form\u011b syst\u00e9mu pro ov\u011b\u0159ov\u00e1n\u00ed p\u0159evod\u016f, vyza\u0159ov\u00e1n\u00ed plateb atd.<\/p>\n\n\n\n<p><strong>Cestovn\u00ed ruch<br><\/strong>Cestovn\u00ed agentury pou\u017e\u00edvaj\u00ed ozn\u00e1men\u00ed a p\u0159ipomenut\u00ed SMS ke sd\u011blov\u00e1n\u00ed d\u016fle\u017eit\u00fdch informac\u00ed \u00fa\u010dastn\u00edk\u016fm v\u00fdletu. M\u016f\u017ee to b\u00fdt nap\u0159\u00edklad p\u0159ipomenut\u00ed o\u010dkov\u00e1n\u00ed, v\u00edz, pas\u016f; informace o turistick\u00fdch zaj\u00edmavostech na m\u00edst\u011b, novinky o zm\u011bn\u00e1ch cestovn\u00edho \u0159\u00e1du atd.<\/p>","protected":false},"excerpt":{"rendered":"<p>M\u00e1me hotov\u00e1 \u0159e\u0161en\u00ed, kter\u00e1 n\u00e1m umo\u017e\u0148uj\u00ed zv\u00fd\u0161it funk\u010dnost podnik\u016f a instituc\u00ed. Platforma SMS je vytvo\u0159ena na podstawie d\u016fkladn\u00e9 anal\u00fdzy probl\u00e9m\u016f z\u00e1kazn\u00edk\u016f a jej\u00edm cel je co najejlep\u0161\u00ed p\u0159izp\u016fsoben\u00ed \u0159e\u0161en\u00ed individu\u00e1ln\u00edm pot\u0159eb\u00e1m, preferenc\u00edm, pracovn\u00edmu re\u017eimu nebo obchodn\u00edmu profil. Db\u00e1me na to, abyychom z p\u0159ipraven\u00e9 nab\u00eddky mobiln\u00edho marketing na\u0161li spr\u00e1vn\u00e9 \u0159e\u0161en\u00ed, s p\u0159ihl\u00e9dnut\u00edm k p\u0159izp\u016fsoben\u00ed se slu\u017eb\u00e1m [...].<\/p>","protected":false},"author":1,"featured_media":148,"parent":194,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobiln\u00ed marketing - COMVERGA Poland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.comverga.com\/pol\/en\/sluzby\/reseni\/mobile-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobiln\u00ed marketing - COMVERGA Poland\" \/>\n<meta property=\"og:description\" content=\"M\u00e1me hotov\u00e1 \u0159e\u0161en\u00ed, kter\u00e1 n\u00e1m umo\u017e\u0148uj\u00ed zv\u00fd\u0161it funk\u010dnost podnik\u016f a instituc\u00ed. 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