Leading FMCG companyPartner is a leading world FMCG company with a history dating back to the 19th century. Its portfolio includes food products, beverages, drugstore goods and much more. As part of their marketing activities, they communicate with customers through various communication channels (email, SMS, web forms, etc.).
The partner needs to solve the consolidation of separate communication channels in a single environment, and thus achieve unified management and optimization of the costs required to maintain the separate solutions. Today, its customers use different channels and it is difficult to “hit” the right one for a particular customer. At the same time, the partner lacks a tool to review the channels used/available for each customer and to define communication channel priorities for specific campaigns.
Thanks to the COMVERGA Omnichannel solution, the partner has gained an intuitive environment where they can use the current communication channels, as well as those they will want to use in the future.
- Possibility of using all available Channels
- Sophisticated campaign management tool
- Personalisation of customer communication
- Easy definition of channel priorities
- Identification of the appropriate customer channel and its availability
- Intuitive channel integration environment
- Campaign definition environment
- Defining campaigns and verifying channel presence
- Target group management
- Mechanics and campaign approval