Consumer contestThe company, which is active in the retail and consumer goods sector, offers a wide portfolio of products, which is constantly expanded with new products based on surveys and results from the analysis of consumer behaviour.
As part of its marketing activities, the company was interested in running an interesting consumer competition for its customers to draw attention to its new product on the market and to raise awareness of its company. At the same time, the company wanted to offer other interesting products and services as part of cross-selling.
Thanks to the COMVERGA RBM solution, the company gained a strategic tool for communication and implementation of consumer contests for its customers across all communication channels, as well as additional revenue from increased services cross-selling.
- An effective tool for contests
- A personalized conversation with customers
- Effective cross-selling tool
- A new interactive experience for customers
- Multiple times higher percentage of engagement
- Consultation and support with contest definition
- Setup, operation, and evaluation of individual contests
- Unified environment for contests management
- Possibility of alternative communication channels
- Customer and Technical support