Organisation of physical and virtual eventsThe partner is a long-standing organiser of major physical, virtual and hybrid conference events. It covers the complete realization from communication about the upcoming conference to potential participants, event program structure, communication with performers, as well as the registration process and ticket distribution.
The partner was searching for a communication tool that allows them to cover the complete process of the conference implementation in terms of communication with the participants. The long-used channels such as e-mail, SMS, etc. do not always work optimally – participants often do not read e-mails or read them late. There is also the problem of email often being evaluated as spam.
Thanks to COMVERGA RBM, the agency gained a new multimedia communication channel. In one environment, in one conversation, guide the participant through the whole process in an interesting way – introduction video with an invitation to the event. The participant can immediately fill out the registration form, pay the fee and get a QR code to get to the conference – all in one place thanks to RBM. At the same time, all interesting information such as the event program, participant information can be called up directly from the RBM agent. The main advantage is efficiency and the related cost and time savings. Also, it is an interactive format with high attendance and readership (the response to individual presenters increased by 70% due to the low barrier to entry).
- Efficient tool for a complete process
- Personalised conversation with customers
- An interesting tool with a high read rate
- High interaction participant vs speaker
- Consulting and support in dialog mechanics definition
- Setup, operation, and evaluation
- Unified environment for content definition
- Alternative channel setup in case of RBM unavailability