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COMVERGA launches first RBM pilot campaign

COMVERGA was one of the first to commercially connect to the networks of Czech operators through the RCS standard. It thus gains the opportunity to provide its services and communication platform for companies that want to use RCS for their marketing and communication needs.

COMVERGA launches first RBM pilot campaign

29.08. 2023 | Czech Republic

COMVERGA was one of the first to commercially connect to the networks of Czech operators through the RCS standard. It thus gains the opportunity to provide its services and communication platform for companies that want to use RCS for their marketing and communication needs. This enables these businesses to interact with their customers through enhanced RCS features and provide them with a richer and more interactive communication experience. 

Thanks to this, COMVERGA used RCS during the summer of 2023 for the first commercial campaign and communication with target groups. Our platform allows a simple way to define a complete campaign, including target groups, content and communication channels. This means that RCS can be effectively used as a means of interacting with customers through attractive competitions, offers and other forms of communication.

It is possible to try the RCS campaign here. Not only COOP store customers can compete for attractive COOP Mobil operator prices. They will go through the entire competition in one conversation.

Find out more about COMVERGA RCS/RBM here.

RCS (Rich Communication Services) is a standard for enhanced text communication between mobile devices that offers advanced features compared to regular SMS messages. This standard allows you to send multimedia content such as images, videos, locations and more.