Leading FMCG company

Leading FMCG company

Leading FMCG company

Partner is a leading world FMCG company with a history dating back to the 19th century. Its portfolio includes food products, beverages, drugstore goods and much more.
As part of their marketing activities, they communicate with customers through various communication channels (email, SMS, web forms, etc.).


Industries

Telecommunications operator - retail

Product

Bundle smart watch + data connectivity


Industries

Telecommunications operator - retail

Product

Customer Support Guide


Industries

Telecommunications operator - retail

Product

Implementation of the loyalty program


Industries

GPS tracking systems for vehicles, data connectivity

Product

Solutions for internet access on the go


Industries

Security systems

Product

Cams with online streaming


Industries

Event agency

Product

Event organization - communication with participants


Industries

Retail and consumer goods

Product

Event organization - communication with participants


Industries

Marketing comunication

Product

Implementation of marketing mailings


Industries

FMCG
Fast Moving Consumer Goods

Product

Food, drinks, drugstore

The partner needs to solve the consolidation of separate communication channels in a single environment, and thus achieve unified management and optimization of the costs required to maintain the separate solutions. Today, its customers use different channels and it is difficult to “hit” the right one for a particular customer. At the same time, the partner lacks a tool to review the channels used/available for each customer and to define communication channel priorities for specific campaigns.

Thanks to the COMVERGA Omnichannel solution, the partner has gained an intuitive environment where they can use the current communication channels, as well as those they will want to use in the future.

Partner gets:

  • Possibility of using all available Channels
  • Sophisticated campaign management tool
  • Personalisation of customer communication
  • Easy definition of channel priorities
  • Identification of the appropriate customer channel and its availability

COMVERGA provides:

  • Intuitive channel integration environment
  • Campaign definition environment
  • Defining campaigns and verifying channel presence
  • Target group management
  • Mechanics and campaign approval