RCS & Business Messaging

RCS & Business Messaging

Rich Communication Services, shortly RCS, is a new technology that brings an improved form of text and multimedia communication. RCS was created to replace SMS and MMS, which are still the most widely used form of text communication. RCS allows users to share images, videos, audio files, and other multimedia content in real time, just as with chat applications.

There is huge business potential in RCS to reach customers more effectively and encourage them to interact. Moreover, preparing and running an RCS campaign is much simpler than it might seem. It also allows you to integrate with calendar and payments, send and receive larger files, and improve the clarity of conversations. Another important benefit of RCS is security. RCS messages are encrypted on the sender’s device and decrypted on the recipient’s device.

RBM (RCS Business Messaging), the business version of RCS, allows companies to send richer and more interactive messages to their end customers. This enables them to improve customer experience, marketing campaign results and productivity. In addition, businesses can use automated chatbots to answer common customer queries, improving the speed and efficiency of communication.

Main benefits

Multimedia bidirectional
communication

Delivery to standard
SMS client

Significantly higher read rate
compared to SMS
(up to 11x higher read rate)

High rate
Security

Up to 8 000 characters
in one message

SMS versus RCS

WHY tackle RCS/RBM now and why COMVERGA

  • Connectivity across operators
  • COMVERGA is a partner for customer solutions
  • Complex solutions within the Omnichannel platform
  • Integration with existing internal systems
  • Connection with business transactions
  • Communication channels integration into one environment
  • Consulting and support with content creation
  • Different business models, customization
More

Usecases

COOP Mobil Customer Support The mobile operator COOP Mobil provides standard telecommunications services, including daily customer support. A frequent subject of customer requests is usually ordering a new service, billing inquiries, mobile data usage, tariff changes, etc. More »
Organisation of physical and virtual events The partner is a long-standing organiser of major physical, virtual and hybrid conference events. It covers the complete realization from communication about the upcoming conference to potential participants, event program structure, communication with performers… More »
Consumer contest The company, which is active in the retail and consumer goods sector, offers a wide portfolio of products, which is constantly expanded with new products based on surveys and results from the analysis of consumer behaviour. More »

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Details of the RCS RCS & Business Messaging Solution Details Basic Principles RCS enables two-way multimedia communication between devices that have RCS enabled. No special application needs to be installed, RCS is a native part of Android OS. This means the customer sees the conversation directly in the messaging app along with SMS. RCS supports features such as group conversations, viewing typing, […] More ›
COOP Mobil Customer Support Customer support within the framework of the operator COOP Mobil The mobile operator COOP Mobil offers ordinary telecommunications services, including daily customer service. A common topic of customer inquiries is ordering a new service, questions about billing, mobile data usage, tariff changes, etc. COOP Mobil wanted to offer customers a new user experience. At the same time, recurring inquiries in the customer service center should be more efficient […] More ›
Organisation of physical and virtual events Organizing physical and virtual events Our partner is a long-standing organizer of large real, virtual and hybrid conferences. It covers the complete implementation from communication about the upcoming conference to potential participants, the compilation of the event program, communication with the artists as well as the registration process and ticket distribution. The partner was looking for a […] More ›
Consumer contest Consumer competition The company, operating in the retail and consumer goods sector, offers a wide range of products, which it constantly expands with new products based on surveys and results of consumer behavior analysis. The company, as part of its marketing activities, wanted to organize an interesting consumer competition for its customers in order to promote its new product on the market […] More ›